The long respected Pepsi Company has found itself in a real pickle with the public with regards to their "Amp Up Before You Score" app for iPhone. "We've listened to a variety of audiences and determined this was the most appropriate course of action," the company said Thursday in a statement prior to their decision to remove the app. The company was getting way too much heat for their application that some say stepped way over the stereotypical line of both men and women. 
 


In a day and age where just about everything you do or say has to be checked for "political correctness", Pepsi really jumped far off the boat without a life preserver in sight. Along with the app being so overly stereotypical, people are also complaining that Pepsi's new "Amp" energy drink is being promoted as a seduction tool. This has caused a lot of consumers to claim they will boycott Pepsi products. 
 


As for the app that has caused such a uproar, being taken out of distribution, was designed to give men advice on how to pick up what Pepsi claimed were the 24 different types of women from aspiring actresses to twins. Then once they succeeded picking these women up, the app offered the men the option to add these women to their "brag list" and be able to upload this "brag list" to any social network they felt like. 
 


What still angers a lot of consumers is that Pepsi did not top distribution of the app immediately, instead they waited until the initial negativity died down some and then they pulled it from distribution. Some believe that this was just to help promote their new energy drink "Amp", and that their public apology was phony. Others believe that the drink should be removed from market as well as the app. 
 


On the other side of this story, many men find the uproar about this product rather silly and don't understand why anyone would think much about it, but it's not they who were being demeaned by such an application. Furthermore, what kind of a message does something like this send to young people and children?  
 


In a country where women are suppose to be equal to men, it's far too often that we see excessive slander, disrespect, abuse, disregard, exploitation and what Pepsi did with such an application was to emphasize that women should be treated as merely sex objects and nothing else. Nothing can explain away the reasoning behind the creation of such a product by Pepsi, other than the sheer lack of respect there is for women.  
 


This type of mentality only leads to more violence towards women in the long term. When a company as big as Pepsi can condone such behavior, it's saying to the world, that it's OK to disrespect women and deny them of their dignity. 
 


If someone thinks that being outraged by the creation of such a demeaning application is just being "politically correct", they would be wrong, the heart of the issue is this, that we should want to live in a world where all men and women are treated equal and with equal respect.