If you've been keeping up with Facebook's blog (or if you've logged in over the last day or two), you may have heard that Facebook is about to implement Usernames. That might sound like a small thing to you, and Facebook's blog suggests that it is. On the contrary, I think it is more likely the beginning of what will become a massive wave of squatting, IP snatching, and trademark squatting. In short: the Facebook Trademarkalypse.

Does this make you think "Doomsday Clock?"

See, here's how it's gonna work. In about sixty-eight hours, Facebook is going to pull the trigger...