In the Twitter for Business: Beyond the Basics webinar, you will learn concrete ways Twitter can become an incredibly powerful tool for your business. It includes: 1) Steps for making it a serious Business-to-Business (B2B) tool; 2) The FIVE “off-platform” benefits of Twitter that help your business whether or not your customers are even on Twitter; 3) How to prevent Twitter from becoming a “time suck” for you and your employees; 4) Branding lessons that you NEED to know; 5) What is the big picture? What do trends in the entire twitter ecosystem mean to you and to the future of your business?